Friday, October 5, 2007

WWD Article

As is if I needed any another reason to choose American Apparel shirts, I came across this article from WWD:

Women's Wear Daily
April 19, 2007
- Cecily Hall

"A ranking of Gen-Yers' favorite brands from Outlaw Consulting, a creative research firm in San Francisco that follows the habits of 21- to 27-year-olds, indicates what this generation represents: young, environmentally conscious consumers who may like fashion but love a good bargain even more."

"These are the top brands whose values align with those of the generation in their core philosophy, they really get what youth is about, and therefore are viewed by Gen-Yers as authentic and real, in terms of who they are and what they're trying to achieve," said Barbara Bylenga, Outlaw's president."

"Percentage of respondents who strongly agreed this was a more respectable brand than others: American Apparel = 31.2"

American Apparel weighed in under Apple and Whole Foods Market. Clearly it is a company that people believe shares their same values and satisfies their needs. You can read the full article here.

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